CASE STUDY
Matt Tate
Candidate for Sauk County Sheriff, 2026
Turning a candidate’s ideas into messaging that connects with voters
Services: Media Relations · Brand Reputation | Industry: Political Campaign
What sets Leah apart is her ability to take ideas and turn them into clear, effective messaging that truly connects with people. … My campaign's outreach, branding, and overall public presence have improved tremendously thanks to her efforts.”
— Matt Tate, Sauk County Sheriff candidate, 2026
The challenge
As a candidate for Sauk County Sheriff, Matt Tate needed a foundation for a public-facing campaign: a clear and differentiating message, a consistent presence online, and a ready response for media and voter inquiries.
What I did
I developed the campaign's full communications strategy, from messaging and public image to digital communications, media relations and reputation management. I wrote all website, video and social media messaging, developed talking points, and prepared Matt for public forums and media opportunities.
Results
Campaign messaging strategy and public-facing image, built from the ground up
All website copy and social media messaging
Talking points for voters and media and interview preparation
Grew Facebook Page to 700 followers in seven months
100+ event attendees at two Sauk County Sheriff forums
Local media coverage including:
Independent Star News
Need messaging that connects with the people you serve?
Let’s talk about what I can do for you