Dr. Tes Jordens, 1988
CASE STUDY
Board-Certified Obesity Medicine physician and Menopause Society-certified provider
Seven media opportunities and two PRSA awards for an emerging women's health expert
Services: Media Relations · Brand Reputation | Industry: Health & wellness
“Leah secured earned media placements that continue to pay dividends long after our work together ended, and the relationships she helped me build have opened doors I did not even know existed.”
— Dr. Tes Jordens, 1988 Founder
The challenge
Dr. Tes is an emerging medical expert and entrepreneur specializing in evidence-based care for women navigating midlife and menopause. She needed to build her brand and establish herself as a trusted voice on women's midlife health in Wisconsin.
What I did
I led brand building and media relations for Dr. Tes, timing the campaign to Menopause Awareness Month in October 2025 to position her as a go-to subject matter expert. This included translating national health research into compelling, Wisconsin-focused story angles, supported by strategic messaging, targeted media pitching and interview preparation.
Results
Seven media opportunities, including:
Brava Magazine (Print & Online)
Spectrum News (TV)
WISN-TV (TV)
Fabulous Wisconsin (Digital)
WPR, The Larry Meiller Show (Radio)
Unwritten with Steph (Podcast)
620 WTMJ (Radio)
PRSA Madison WisCOMsin Award of Distinction
PRSA Southeastern Wisconsin Paragon Award of Distinction
Ready to become the go-to expert in your field?
Let’s talk about what I can do for you